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is free; 
what's wrong with a little tracking? Because it's not just tracking. It's 
tracking and storing. And it's an amount of data that, as we've 
seen time and time again, can quickly begin to paint a compelling 
picture of every customer.The implications are heavy. Im sure you heard 
about the report last year of a man who called Target in 
a rage because his 16-year-old daughter was suddenly being served up with 
expectant-mother ads. He called the store back later to apologizeturned 
out his daughter was pregnant. The store's algorithms for figuring out such 
things had been spot on!The storage of the data means that, at 
some point, someone can get to it. And as we recently read, 
intelligence agencies in the U.S. and Britain have begun to do just 
that for social-media sites. And when it comes to ad trackers, it's 
not too hard to imagine an enterprising behind-the-scenes government initiative 
to remove that anonymization.In fact, they can barely control their glee 
about it. One of the PowerPoint slides recently released was headlined, 
"Golden Nugget!"Imagine if the government passed a law that required all 
U.S. citizens to carry around GPS tracking devices and complete records 
of our buying and playing habits. That, I think you will agree, 
would be a hard sell, and provoke widespread protests. So why are 
we all essentially volunteering that information to companies and a government 
that might not be trusted to use it carefully and legall
MOUNT SINABUNG, Indonesia  A volcano in western Indonesia has unleashed 
fresh clouds of searing gas, killing at least 11 people and injuring 
three others.National Disaster Mitigation Agency spokesman Sutopo Purwo 
Nugroho says several eruptions of Mount Sinabung in North Sumatra province 
on Saturday sent lava and pyroclastic flows down the southern slopes up 
to 4.5 kilometers (2.8 miles) away.He says the volcano is still spitting 
clouds of gas and lava as high as 2,000 meters (6,500 feet), 
and the number of dead could rise as the rescue efforts are 
hampered by darkness.Authorities on Friday allowed nearly 14,000 villagers 
to return home after they fled following previous eruptions.

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