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<p style="font-size:xx-small;">35,000 families around the United States said I want to invite my
neighbors and relatives home."The 30-second spots will air during some of the
most highly rated network shows, including 60 Minutes and NCIS. Through Jan.
8 the warm and fuzzy ads will beckon lapsed Catholics back to
the pews no fewer than 460 times. Its being called the largest
evangelization campaign in the Church's 2000-year history.Dr. John Tantillo, a branding and
marketing expert, says it's a good idea."Why shouldn't the Catholic Church be
doing something?" says Tantillo, author of People Buy Brands, Not Companies.He says
there's a difference between marketing a product and selling it. "If you
get someone to buy a product they really don't want, that's manipulation,
and they they'll never come back again, he says. But "marketing is
about satisfying people's needs.""People tell us that they didn't have a reason
for leaving the church, they just kind of drifted away, Peterson says.
And when
that hit China every year.Around Wukan village and in much of
the rest of Guangdong province, conflicts have been intense because the area
is among China's most economically developed, pushing up land prices.
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