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When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn't have to be a "fast-food" experience. <br>
We use high-quality raw ingredients, classic cooking methods and distinctive interior design--features that are more frequently found in the world of fine dining. <br>When we opened, there wasn't an industry category to describe what we were doing. Some 16 years and more than 900 restaurants later,<br> we compete in a category of dining now called "fast-casual," <br>the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants,<br> coupled with the speed and convenience of fast food.
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