[rohrpost] Fwd: McLuhan-Konferenz, Bayreuth

[Florian Cramer]

[Auf Bitte von Martina Leeker in die rohrpost weitergereicht. -F]

Re-Reading McLuhan


An International Conference on Media and Culture in the 21st Century

February 14-18, 2007
Schloss Thurnau

http://mcluhan.uni-bayreuth.de
Organized by: Derrick de Kerckhove, Martina Leeker and Kerstin Schmidt

The conference is chaired by Prof. Derrick de Kerckhove,  Director,  McLuhan
Program in Culture and Technology, University of Toronto, Toronto, Canada.

Marshall McLuhan is still seen as the founder of contemporary  media  theory
and its focus on the cultural effect and impact of media.  And  yet,  a  re-
reading of McLuhan has become an  ever  more  pressing  -  and  promising  -
concern. Since McLuhan's early  publications,  the  contemporary  mediascape
has undergone fundamental  changes,  the  most  decisive  of  which  is  the
computer and its  networks.  Digital  technologies  have  become  ubiquitous
agents of anthropological concepts and cultural change and,  as  such,  they
are developments whose implications McLuhan did  not  fully  anticipate.  At
the same time, a multi-faceted and  complex,  frequently  competing  if  not
contradictory, array of media theories and schools  of  media  studies  have
emerged  internationally,  for  who  McLuhan  still  constitutes  a   vital,
possibly still elementary point of reference.

This conference aims  at  an  encompassing  re-reading  of  McLuhan  at  the
beginning of the 21st century,  discussing  McLuhan's  influential  body  of
work in light of - change - contemporary  mediascape.  By  taking  McLuhan's
theorems as their point of  departure,  scholars  from  media  and  cultural
studies as well as media artists debate  new  approaches  to  the  study  of
digital media  and  develop  interdisciplinary  research  strategies  for  a
reconceptualization of the computer  and  digital  technologies.  Re-Reading
McLuhan will thus act as  an  international  and  interdisciplinary  meeting
place with the  goal  of  producing  an  epistemic  map,  a  topography  and
topology of media- and cultural studies based on a new interdisciplinary re-
reading of McLuhan.

For the actual program see:
http://mcluhan.uni-bayreuth.de

Speaker:
   . Arie Altena & Milk Project
   . Klaus Bartels, Hamburg
   . Klaus Benesch, Bayreuth
   . Ulrike Bergermann, Paderborn; Köln
   . Jeremy Bernstein, Berlin/New York
   . Peter Bexte, Potsdam
   . Annette Bitsch, Berlin
   . Jay David Bolter, Atlanta
   . Andreas Broeckmann, Berlin
   . Dominik Busch, Berlin
   . Michel Cartier, Montréal
   . Richard Cavell, Vancouver
   . Bernhard Dotzler, Regensburg
   . Wolfgang Ernst, Berlin
   . Alexander Firyn, Berlin
   . Wolfgang Hagen, Berlin
   . Jens Hauser, Paris
   . Erich Hörl, Bochum
   . Derrick de Kerckhove, Toronto
   . The McLuhan Program in Culture and Technology, University of Toronto
   . Dieter Mersch, Potsdam
   . Jürgen E. Müller, Bayreuth
   . John Durham Peters, Iowa City
   . Claus Pias, Wien
   . Mark Poster, Irvine
   . Stefan Rieger, Köln/Wien
   . Mike Sandbothe, Kopenhagen
   . Helmar Schramm, Berlin
   . Jens Schröter, Siegen
   . Peter Sloterdijk, Karlsruhe
   . Monika Sokol, Bayreuth
   . Valery Terin, Moscow
   . Georg Christoph Tholen, Basel
   . Bernhard Vief, Berlin
   . Peter Weibel, Karlsruhe
   . Hartmut Winkler, Paderborn

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