[rohrpost] Media Facades Festival Europe 2010: starting August 27th

[Ela Kagel]

Media Facades Festival Europe 2010 - a project initiated by Public Art Lab

>From 27 August to 12 September 2010, seven European cities will be connected
through the medium of urban screens and media facades. MEDIA FACADES
FESTIVAL EUROPE 2010 (MFF 2010) is a pilot project for artists and media
designers. It will employ the networked urban screens infrastructures in
'Joint Broadcasting Events' throughout Europe for transnational circulation
of artistic and cultural exchange. A project initiated by Public Art Lab
Berlin, in cooperation with Ars Electronica Futurelab / Linz, FACT /
Liverpool, iMAL / Brussels, m-cult / Helsinki, Medialab-Prado / Madrid and
Kitchen Budapest.
http://www.mediafacades.eu

The Media Facades Festival series reflects the worldwide increasing presence
of massive infrastructures with digital visual elements in urban public
space. As a counter movement against the primary commercial use of urban
screens and media facades, the festival focuses on content in the context of
the reinvention of public sphere based on a wellbalanced mix of functions.
Representing the idea of the resident as an active citizen instead of a
well-behaved consumer, it zooms into the cultural and participatory
potential of digital moving images as a new urban communication format.
Let's reclaim the Screens - as a format for the creation and exchange of
culture, strengthening local creative economies, and providing local
identity! Let's create Vision Panels between the virtual and real public
spaces based on new cooperation models between sociopolitical, cultural,
architecturally aesthetic and economic interests. Susa Pop, artistic
director of MFF Europe 2010 about the Media Facades Festival: "It aims to
provide a lasting impact for the development of new media in public space
and present this new infrastructure to a young arts scene.'

Please visit http://www.mediafacades.eu for the full festival program.
Contact: Susa Pop, artistic director: susapop[at]publicartlab.com
Eva Woldrich, press coordinator: eva.woldrich[at]publicartlab.org