[rohrpost] TEDxVienna: monochrom's Johannes Grenzfurthner: On how to subvert subversion

das ende der nahrungskette jg at monochrom.at
Mit Dez 22 16:30:58 CET 2010


Talk presented at TEDxVienna, November 2010.

YouTube: http://www.youtube.com/watch?v=K2Rvh8VG3o8

The term "context hacking" -­ like its older 
mimetic sibling "communication guerrilla" -­ 
refers to unconventional forms of communication 
and/or intervention in more conventional 
processes of communication. Context hacking is a 
specific style of political action drawing from a 
watchful view of the paradoxes and absurdities of 
power, turning these into the starting point for 
subversive interventions. It's a strategy of 
playing with representations and identities, with 
alienation and over-identification. But a 
fundamental question remains: is it still 
possible to subvert? Or are we all stuck in an 
endless late-capitalist cycle of revolt and 
assimilation? Johannes Grenzfurthner will present 
a project by monochrom, a worldwide operating 
collective from Vienna dealing with technology, art, and philosophy.