[rohrpost] Upgrade! Berlin: Medienfassaden Festival Preview July 22nd at MMX

[Ela Kagel]

Upgrade! Berlin and MMX present: Media Facades Festival Europe 2010

Thursday, 22.07.2010, 20h - 24h 
MMX Open Art Venue e.V. 
Linienstr. 142/ 143, 10115 Berlin-Mitte

Upgrade! Berlin is glad to present the makers and a selection of the
artworks of the Media Facades Festival Europe 2010:
>From 27 August to 12 September 2010, seven European cities will be connected
through the medium of urban screens and media facades. MEDIA FACADES

FESTIVAL EUROPE 2010 (MFF 2010) is a pilot project for artists and media
designers. It will employ the networked urban screens infrastructures in
'Joint Broadcasting Events' throughout Europe for transnational circulation
of artistic and cultural exchange.  A project initiated by Public Art Lab
Berlin, in cooperation with Ars Electronica Futurelab / Linz, FACT /
Liverpool, iMAL / Brussels, m-cult / Helsinki, Medialab-Prado / Madrid and
Kitchen Budapest.

http://www.mediafacades.eu

http://www.upgrade-berlin.net

 

 

Programm of the evening:

21:00-21:15 - Introduction to the guests and the festival idea, moderated by
Ela Kagel.

21:15-22:00 - Susa Pop, artistic director of MFF 2010, will present the
curatorial concept and some of the artworks that will be screened from
August 27th on.

22:00-00:00 - Screenings, videoworks, drinks and conversations at the bar
and in the MMX garden.

 

You will also have the opportunity to talk to some of the artists who
present their works during the festival.

 

More infos about MFF 2010:

The Media Facades Festival series reflects the worldwide increasing presence
of massive infrastructures with digital visual elements in urban public
space. As a counter movement against the primary commercial use of urban
screens and media facades, the festival focuses on content in the context of
the reinvention of public sphere based on a wellbalanced

mix of functions. Representing the idea of the resident as an active citizen
instead of a well-behaved consumer, it zooms into the cultural and
participatory potential of digital moving images as a new urban
communication format.

Let's reclaim the Screens - as a format for the creation and exchange of
culture, strengthening local creative economies, and providing local
identity! Let's create Vision Panels between the virtual and real public
spaces based on new cooperation models between sociopolitical, cultural,
architecturally aesthetic and economic

interests. Please visit http://www.mediafacades.eu for the full festival
program.

 

More infos about Upgrade! Berlin:

Upgrade! Berlin was initiated in Berlin by Public Art Lab in 2006. This
event series is part of a large international network of different nodes in
various countries in Europe, the United States, South America and Africa.
The Upgrade! International network exists since 2009, with the aim of
showcasing and producing artistic projects which reflect on media arts and
digital culture. Upgrade! Berlin is organized as a nomadic event series,
hosted by different venues. Each event is a unique opportunity to meet a
broad range of people, get to know latest developments in media arts and
discovering new and exciting places in the city.

Upgrade! Berlin is organised by Ela Kagel - with the support of the
transmediale Festival for Art and Digital Culture. 

http://www.upgrade-berlin.net

http://www.transmediale.de

 

With special thanks to the MMX team: http://www.mmxberlin.com/