[spectre] Exhibition opening @ inIVA, Tuesday 12 November, 6pm - 8pm

[Natasha Anderson]

Institute of International Visual Arts (inIVA)

msdm: mobile strategies of display and mediation=20

exhibition:	Outsourcing
dates:		13 November - 06 December 2002
venue:		TheSpace@inIVA 6-8 Standard Place, Rivington Street, London EC2
open:		Wednesday - Friday, 12noon - 6pm
preview:		Tuesday 12 November, 6pm - 8pm

msdm (mobile strategies of display and mediation) is a collective =
laboratory that explores the mobility, distribution and presentation of =
artworks.=20

Initiated in 1998 by artist Paula Roush, msdm attempts to negotiate the =
socio-political structures that intersect with the creative industries. =
msdm operates across many different platforms, engaging elements of =
contemporary culture including web streaming, brand identity, computer =
gaming, activism, statistics and software design.

Outsourcing - when a corporation subcontracts labour that is often cheap =
and located in low-cost (i.e. non-western) economic zones - has been a =
central objection of the anti-globalisation movement for some time. =
msdm's new work Outsourcing interrogates the relationships between art, =
labour and productive systems by exploring the different facets of =
branding, commercial arts funding and anti-corporate activism. =
Outsourcing questions the outmoded categories of the artist, curator, =
critic and funder and proposes that the entire chain of cultural =
production is an interlocking network.=20
Additionally, the title Outsourcing makes reference to the way in which =
the exhibition's contents are outsourced from the geographical and =
socio-political context of inIVA. =20

Outsourcing features different components that have been outsourced to =
other artists, among them a 'bot' software device, Coybott, that =
robotically searches the internet for information and a publication =
about labour, social thought and aesthetic production. The core of the =
exhibition will contain elements relating to rooms from different =
periods in the Geffrye Museum in Shoreditch. The project will also =
include parallel activities, such as a film programme curated by Anthony =
Iles and a collection of audio-visual narratives on work and labour =
presented by El Sueno Colectivo. On Friday 22 November 2002, 2pm at =
TheSpace@inIVA, Zeigam Azizov (artist/critic) will be in conversation =
with Paula Roush on the 'Domestication of Visual Pleasure'. This will be =
followed by a guided walk to the Geffrye Museum. (Refreshments will be =
provided.)

Outsourcing is produced in collaboration with sound artist and media =
activist Sasha Costanza-Chock and Octavi Comeron, an artist and =
publisher. Outsourcing addresses the relationship between 'hardware' (as =
the physical production of goods displayed in the exhibition space) and =
'software' (as the production of meaning and codes via both the =
'producer' and the audience).

Outsourcing is the final project for inIVA's Soft Season, a series of =
events, collaborations and interventions that explores the creative =
collision between artist and curator.

www.iniva.org