[spectre] Colorcalm and Microcinema International Launch Microambience: The Ambient Media Distribution Service

[Joel S. Bachar]

Colorcalm and Microcinema International Launch Microambience: The Ambient
Media Distribution Service

On the web now at www.microcinema.com/ambient

(June 2, 2006 San Francisco, CA).  Microcinema International, the leading
distributor of ambient media and the moving image arts on DVD, and
Colorcalm, the best-selling producer of of ambient media and design-led
programming, announce today, Microambience, a dedicated distribution service
and channel for ambient designers, producers, and labels worldwide.  Robert
Norton, Colorcalm Producer explains, "Nearly all of us have TV screens in
our lives. We use them as sources of comfort, information and entertainment.
As the TV continues to change in terms of size, shape, technology, and
position in the room, it becomes more and more like a piece of furniture.
With this in mind, we present programming from artists at the forefront of
modern design who are setting an aesthetic agenda for the twenty-first
century."  Joel S. Bachar, Microcinema International Founder adds,
"Consumers are continually seeking out new and engaging forms of
entertainment and the Ambient media genre is fulfilling that craving.
Ambient media is a new art form that is adding a unique aesthetic to the
home or office and Microcinema International in partnership with Colorcalm
intend to introduce the genre to the commercial marketplace." 

Benefits to Producers include:
-	Ambient category will maintain a fair balance of titles ensuring
producers do not face direct competition from similar titles.
-	Automatic qualification for distribution through major one-stop
distributors.
-	Direct sales opportunities via Microcinema DVD's distribution
network worldwide.
-	Minimum of 2 screenings/exhibits of ambient titles per year.
-	Email promotion to retailers, schools and libraries, consumers, and
press.
-	Direct-mail sellsheets to Microcinema DVD's qualified buyers.
-	Prominent rotational placement within Microcinema's website,
microcinema.com.

For further information and high-resolution product and programming images,
Please contact:
Microcinema International
Joel S. Bachar (415) 447-9750 or info at microcinema.com
www.microcinema.com

About Microcinema International

Microcinema International specializes in the moving image arts on DVD and
distributes unique and innovative titles throughout North America as well as
worldwide.  Current key accounts include Netflix, Blockbuster.com,
Barnesandnoble.com, Virgin Megastores, Amazon, DVD Empire, MoMA NY, Whitney
Museum of Art, London Design Museum, Colette (Paris), and many other leading
specialty shops and major museums worldwide.

About Colorcalm
Colorcalm is the leading lifestyle brand manager and producer of ambient
media and design-led programming.  Colorcalm sets the standards of the
ambient genre through a series of strategic partnerships with Pantone Inc.,
Comchoice,  JetBlue, W Hotels, Bath and Body Works, and the Childrens
Hospital of Los Angeles.

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