[Spectre] Digital Direction|Contest 2009

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Digital Direction|Contest 2009
international competition for young artists >> 10th May 2009

The contest is organized by Artegenti
in collaboration with Movimenta
with the precious contribution of Fondazione Cassa di Risparmio di Modena 
(Italy)
_______________________________________

Idea & concept|Gilberto Caleffi

Jury| Gilberto Caleffi, Artegenti | Massimo Grillenzoni, Movimenta | 
Rossella Bertolazzi, IED Milano | Gianpaolo Caselli, Fondazione Cassa di 
Risparmio di Modena | Simone Frittelli, Frittelli arte contemporanea

Deadline|10th May 2009
Award Ceremony| 30th May 2009

Digital Direction is ready to begin. The competition organized by Artegenti 
is open for young artists under the age of 35, and is a division of Direct 
Digital 2009, whose specific orientation makes it a distinctive platform for 
new media arts and digital culture. The event will take place in Modena and 
in Carpi between 30th May and 28th June. The idea is based on the loan of 
four contemporary artworks by Mimmo Rotella, an artist directly connected 
with the theme of the event, and who is recognized as a maestro for a new 
generation of digital artists. These works, Sorprendente Marilyn (2004), 
Pazzo per le donne (2004), Gioventù bruciata (2004), Marlon Brando (2004), 
will be a source of inspiration for the creation of original and unpublished 
works of new media arts, using digital technologies as a tool, material and 
content. The winners will see their projects exhibited in Direct Digital 
2009 alongside the originals by Mimmo Rotella.
_______________________________________

Digital Direction Contest 2009
international competition for young artists >> 10th May 2009

Introduction: Mimmo Rotella, the myths of American cinema
The competition runs on the principle that a prestigious work of an 
important international artist acts as a sounding board for an exhibition of 
new talents in the field of new media arts. The project is based on the loan 
of four contemporary artworks by Mimmo Rotella, an artist directly connected 
with the theme of the event, and who is recognized as a maestro for a new 
generation of digital artists. These works will be a source of inspiration 
for the creation of original and unpublished works of new media arts. The 
contest winners will see their works/projects exhibited in Direct Digital 
2009 alongside the originals by Mimmo Rotella.

CONTEST RULES

//Call for entries
The participation is open for young artists under the age of 35 years. The 
competition is international and, therefore, open to artists of every 
country in the world.
Participation is free. Employees of the organizers, sponsors and patrons of 
Digital Direction and Direct Digital, staff members of organizations as well 
as the competition's jurors are ineligible to participate. To participate in 
the Digital Direction_Contest 2009, first you need to pre-register online 
here.

//Theme
The works/projects have necessarily to refer the focus of the contest, which 
is the myths of American cinema included in Mimmo Rotella works: Marilyn 
Monroe, Elvis Presley, James Dean, Marlon Brando.They will be a source of 
inspiration for the creation of original works of art using digital 
technologies as a tool, material and content. Participants will take part in 
the competition by submitting a work of new media art included in the 
following categories: computer art, digital art, electronic art, generative 
art, interactive art, internet art, robotic art, software art, sound art, 
video art, virtual art, videogame art.
Purely photographic works, if not accompanied by the use of other digital 
media, are excluded.

//Works
Works must be unpublished (not displayed in previous exhibitions or 
published in catalogues). It is essential to use digital technology as an 
essential component of the work. The works must be designed with materials 
and technologies able to make copies/specimens, otherwise it is not possible 
to compete. Artists can make a work using any technique and any material 
provided by the combined use of digital technologies.

//Documentation
To join the contest, the artist must send to Artegenti's office the 
following documentation:
- Project that will be presented in competition or sketch of the work in 
digital format; the detailed technical specifications and materials used, 
any photographic images (in high resolution, minimum 300dpi) of parts of the 
work or the complete if ready; brief description of the work.
-  Brief professional curriculum vitae including artist's personal data, tax 
code and personal data processing according to Italian law no. 675/96.
- Any other background material about artist's work and activities (list of 
the projects, personal and collective exhibitions, critical reviews, press 
reviews, etc.).

//Deadline
The above material must necessarily arrive to Artegenti's office (Via 
Portorico 41, 41100 Modena, Italy) by 10th May 2009, otherwise  it is not 
possible to participate to the competition. The material must bear a clear 
and evident reference to " Digital Direction_Contest 2009". All submitted 
materials will not be returned.

//Jury
The evaluation of the works participating in the competition will be 
conducted by a jury composed by:
Gilberto Caleffi, Artegenti
Massimo Grillenzoni, Movimenta
Rossella Bertolazzi, IED
Gianpaolo Caselli, Fondazione Cassa di Risparmio di Modena
Simone Frittelli, Frittelli arte contemporanea

//Selection
Based on the documentation received, the Jury will then undertake a deep 
analysis that will lead to selection of the winning entries. The best works 
will become part of the exhibition of contemporary art Direct Digital 2009. 
The opinion expressed by the Jury are final and unappealable.

AWARD CEREMONY
The award ceremony will take place on 30th May 2009 during the vernissage of 
the exhibition of contemporary art Direct Digital 2009 at Palazzo dei Pio 
(Carpi).

PRIZE
Each winner will receive a prize of 500 Euro.

COPYRIGHT AND MULTIPLES
The artist agrees to cede to Artegenti every right of reproduction of the 
winning work. In the discretion of Artegenti will be decided whether or not 
to make the reproduction of the work in a limited number of copies. The 
costs for making the copies will be borne by Artegenti. In case of 
replication of several copies of the work, the artist is committed to number 
and countersign to authentic each work reproduced in the limited series. The 
artist allows Artegenti to use of artist's name and image of the winning 
work for promotional purposes and for the catalogues, brochures and 
information material and advertising done to promote the events Digital 
Direction and Direct Digital. The artist allows that the promotional 
activity is carried out under the corporate image of Direct Digital.
_______________________________________

Info
Idea & concept by Gilberto Caleffi
Artegenti
Via Portorico 41, 41100 Modena, Italy
tel. (+39) 329 4333 700
contest at digitaldirection.org
www.digitaldirection.org
_______________________________________

Marco Mancuso
New Media Culture and Digital Arts
Critic, Curator and Journalist
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Digicult Director & Founder
Naba Academy & Ied Teacher
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Ripa Porta Ticinese 39
20122 Milano - Italy
Mob: +39.340.8371816
Skype: sostakovich
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