[spectre] The Serendipity Machine by Sebastian Olma
geert lovink
g.w.lovink at uva.nl
Mon Jan 7 11:41:24 CET 2013
Out now! The Serendipity Machine.
By Sebastian Olma, with a foreword by Joe Pine
Order or download for free at http://www.theserendipitymachine.com
The notion of serendipity is not new to business thinking. Everyone
knows how important unexpected encounters and knowledge exchange are
for innovation. What is new is actually building a business – a
machine – that systematically facilitates serendipity. This book
presents a disruptive business model that is able to achieve exactly
that. It reveals the principles behind the business model, giving
companies and organisations the opportunity to become serendipity
machines themselves.
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