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</o:shapelayout></xml><![endif]--></head><body lang=PT link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span lang=EN-US>Hi,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Just to let you guys know that a reduced version of my exhibit Project Paperclip (<a href="http://www.discloseprojectpaperclip.com">www.discloseprojectpaperclip.com</a>) will be shown in California, May 8-9, at the ARE (<a href="http://www.augmentedrealityevent.com">www.augmentedrealityevent.com</a>) – Santa Clara Convention Center.<br><br><span style='color:black'>Project Paperclip is a photograph exhibit that uses real-time processed reactive soundscapes. The concept was imagined by the Portuguese creative Nuno Serrão, and by including the auditory canal, it tries to transport visitors to a state that gives them a different interpretation of of the 16 photographs.<br><br></span>The experience is unique each time it is activated as the app’s algorithm utilizes real-time processing of variables from the visitors location, such as: the time of day, the level of noise that exists in the room, your voice, the movement and localization of the user, amongst many others.<br><span style='color:black'><br>What is being said:</span><span style='color:#1F497D'><br></span>“It is subtly disconcerting, an ominous prediction of the artificial realities we build with the help of smartphone apps and the Internet.” <i>ReadWriteWeb</i><span style='color:#1F497D'><br>“</span>The photos are surreal, especially with the pairing of soundtracks.” <i>Mashable<span style='color:#1F497D'><br></span></i><span style='color:black'>“There’s still </span>people using the technology in innovative ways.” <i>TheCreatorsProject<o:p></o:p></i></span></p><p class=MsoNormal><span lang=EN-US>“Photography exhibit in Portugal is using augmented reality and QR codes to enrich the viewer experience, demonstrating applications for the technology in the fine arts”. <i>PSFK<o:p></o:p></i></span></p><p class=MsoNormal><span lang=EN-US>“With the use of an iPhone app, photographer Nuno Serrão has created an all encompassing experience for anyone who wants to view his photography the way it was intended.” <i>TheNextWeb<o:p></o:p></i></span></p><p class=MsoNormal><span lang=EN-US>“ (…) the concept of an app containing a portion of the exhibit itself is completely new and fascinating.” </span><i>Appadvice<o:p></o:p></i></p><p class=MsoNormal><span lang=EN-US>“Trippin’ – the art masters of yesteryears might also wish they had such technology at their disposal.” <i>Ubbergizmo<o:p></o:p></i></span></p><p class=MsoListParagraph style='margin-left:0cm'><span lang=EN-US style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>Video of the opening (does not reflect the reactive soundscapes): <a href="http://www.youtube.com/watch?v=RtdmOHXrG8E">http://www.youtube.com/watch?v=RtdmOHXrG8E</a><span style='color:#1F497D'><br></span><br>If you are in the area, please visit,<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Thank you<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Nuno Serrão</span><span lang=EN-US style='font-size:9.0pt;color:black'><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>