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</o:shapelayout></xml><![endif]--></head><body lang=DE-AT link="#467886" vlink="#96607D" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span lang=EN-US>International Media-Art-Histories-Award for Prof. JORGE LA FERLA <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The international jury of the prestigious MediaArtHistories Award has unanimously voted for Jorge LA FERLA as the 2025 winner of the award. The ceremony takes place at the MediaArtHistories Conference “Re:generative” in Manizales/Bogota on May 9th. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Previous winners of the lifetime award are Barbara STAFFORD, Werner NEKES, Anne Marie DUGUET and Christiane PAUL. This time, the conference will be held in cooperation with the International Imagine Festival under the direction of Felipe Londoņo. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Professor Jorge La Ferla is awarded by the international jury (Andres BURBANO, Laura LEUZZI, Felipe LONDOŅO, Yu-Chuan TSENG and Oliver GRAU) for his outstanding contribution to the field of Media Art History. His career as a researcher, teacher, curator and programmer has profoundly shaped the development of media art in Latin America and the world, leaving a legacy that has transformed both artistic practice and academic research. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>La Ferla has dedicated his professional life to the advancement of art, film and audiovisual media. He was chair at the University of Buenos Aires and tenured professor at prestigious institutions such as the Universidad del Cine and the Universidad de San Andrés, in Argentina. He has also contributed significantly to academic programs at universities in America including the Pontificia Universidad Javeriana, the Universidad de los Andes, the Universidad del Valle and the Universidad de Caldas, in Colombia. Throughout his career, he has taught seminars and workshops that have explored the boundaries between analogical and new technologies. He was the academic coordinator of the Seminars for media artists from Latin America, organized by the Antorchas Foundation in programs associated with the Foundations Andes, Vitae, Rockefeller and McArthur.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>His impact as a curator and programmer is equally significant. The last four decades he has organized international exhibitions and screenings of film, video and multimedia in the Americas, Europe and the Middle East. Among his achievements is his participation as a curator of the "Visiones del Sur" (1994) and "Visionarios" (2009) international series, pioneering shows that connected Latin American audiovisual practices with global audiences. His role as coordinator of landmark events such as the Franco-Latin American Video Art Festival and the MEACVAD, Muestra Euroamericana de Cine, Video y Arte digital with international guests from America and Europe has cemented his position as a leader in the field. He has curated solo exhibitions of latin american media artists in Buenos Aires, Montevideo and Mexico City. La Ferla was a jury member for international awards, Rockefeller Foundation NYC, Locarno Video Festival, Videobrasil, BIM Geneva, BIM Buenos Aires, among others. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>In the field of research, Professor La Ferla has edited more than 50 publications on audiovisual and media. These include "Cine, video, multimedia: the rupture of the audiovisual I (2007) / II (2008)"; "Art, science and technology. A Critical Panorama" (2010); Televisions (2013); "Intermedia. Essays on an Academic Practice (Szlifman) (2022) texts that have become essential references for scholars and artists. He is the author of "Cinema (and) Digital: Approaches to possible convergences between cinematography and the computer" (2009). He also developed an interdisciplinary approach that integrates theory, history and practice, promoting a critical dialogue between the arts and technologies. For the University of Caldas, La Ferla was the editorial coordinator of "The Medium is Audiovisual Design" (2007) an essential work for those who explore the intersection between technology, audiovisual media and design. This text brings together critical reflections and studies that address audiovisual design as an interdisciplinary field, integrating perspectives from art, film, communication and digital narratives.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US>The International Image Festival of Manizales is a space where La Ferla has left an indelible mark. As a recurring collaborator, he has contributed with workshops, conferences and curatorship’s that have raised the festival's profile on the international scene. His commitment to the Festival reflects his passion for cultural exchange and the promotion of media art as a vital field for addressing contemporary challenges. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>Jorge La Ferla's influence transcends borders and disciplines. His work has inspired generations of artists, academics and curators to explore new ways of thinking and creating in a world increasingly mediated by technology. His vision, innovation and commitment to the development of the global media arts community make him an exceptional candidate for this award. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>In short, Professor Jorge La Ferla's contribution to the field of media art history is vast and invaluable. His work not only enriches academic knowledge but also drives the growth of Media Art as an essential discipline for understanding the relationship between art, science, and technology in the 21st century. The ceremony takes place at the MediaArtHistories Conference in Manizales/Bogota on May 9th. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p></div></body></html>