[rohrpost] Regierungsentwurf zum Urhebergesetz beschlossen
Mon, 05 Aug 2002 05:44:16 +0200
At 15:24 02.08.2002 +0200, you wrote:
> > Neu: =A7 52a =D6ffentliche Zug=E4nglichmachung f=FCr Unterricht und=
> > ist besser als in RE. Erm=F6glicht z.B., Materialien f=FCr ein Seminar
> > passwortgesch=FCtzt auf einen Server zu legen.
>zb divX-forschung auf hotline. das sind ja endlich mal gute nachrichten.
Greenhall wanted to start something new, something that "disrupted" the=20
media landscape. Drawing upon the theories of his favorite author, French=20
post- structuralist Gilles Deleuze, Greenhall wanted to transform the=20
entire system of entertainment distribution from the bottom up.
Greenhall goes so far as to see Deleuze as a mentor for DivX Networks. The=
French critic wrote of simple actions having profound effects, of webs=20
transformed by unexpected developments.
"He takes Foucault and then builds on it, combining American-style=20
pragmatism with French philosophy," Greenhall says. "It's exactly what=20
we're doing -- we're building a disruptive technology. So this mode of=20
thought is important. I use it on a daily basis to try and understand how=20
things relate in a novel way. You can think of an industry as a series of=20
forces, and when you introduce a new technology -- like DivX -- it has=20
complex effects on the whole system. You have to try and figure out what=20
they'll be, and that's what we're trying to do."
In the spring of 1999, Greenhall saw DivX as the ideal tool to make theory=
into reality. He and Rota joined forces with a few others and formed=20
Project Mayo -- the name came from mayonnaise, which like DivX, Rota says,=
"is French and very hard to make."