[rohrpost] rohrpost Nachrichtensammlung, Band 211, Eintrag 2

Fr Sep 4 12:19:51 CEST 2020

On Thu, 3 Sep 2020 at 12:00, <rohrpost-request at coredump.buug.de> wrote:

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> Meldungen des Tages:
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>    1. ArtUp Escalator Cycle #1: Call for Applications! (Tsila Hassine)
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>
>
>
> ---------- Forwarded message ----------
> From: Tsila Hassine <tsila.hassine at gmail.com>
> To: rohrpost at mikrolisten.de, NEW-MEDIA-CURATING at jiscmail.ac.uk,
> CAS at jiscmail.ac.uk
> Cc:
> Bcc:
> Date: Wed, 2 Sep 2020 23:09:45 +0300
> Subject: [rohrpost] ArtUp Escalator Cycle #1: Call for Applications!
> Call for Artists to reinvent innovation and disrupt disruption!
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>
>
> =============================================
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>    What?
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>
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> -----------------
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>
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> ArtUp Escalator is an international program with an innovative,
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> mentor-based curriculum, curated for the crisis-era artist. The program
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> aims to provide artists with the tools and knowledge necessary for
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> transforming their artistic ideas into global market disruption. The
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> program is based on the tech industry’s standardized startup-accelerator
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> model and provides a unique set of tools for artistic interventions in the
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> market.
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>
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> Why?
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>
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> -----------------
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>
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> The many crises the art world is currently dealing with—economic, artistic,
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> conceptual—were not initiated by the Covid-19 pandemic. The pandemic merely
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> reveals them as it accelerates the collapse of the entire cultural sector.
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> This now brings the art world to a critical state: while some museums and
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> galleries were forced to close their gates, those who remain open are
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> experiencing a sharp decline in visitors (related to decline in tourism).
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> What’s more, with the looming severe global recession, art budgets
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> worldwide are expected to undergo extreme cuts.
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>
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> It has become painfully clear that in order to survive, artists must
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> reposition themselves, across all areas of (art) making. Exhibition venues
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> and strategies, audience interaction, medium of production, and, of course,
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> funding, all need to be re-thought and revised. This moment of crisis is an
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> opportunity to realize some of the “ideas that are lying around”,
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> unnoticed, or so far deemed impossible to execute.
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>
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> We propose ArtUpism as a gallery exit strategy (seeing how those remain
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> closed anyway), driving artists to explore new modes of artistic
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> exploration and new arenas to interact with audiences.
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>    How?
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>
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> -----------------
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> The ArtUp Escalator program is a 6-weeks program, bringing together
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> contemporary art and technology market experts, as mentors.
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>
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> Each week will host two sessions. Monday sessions will focus on the
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> industry-standard themes as outlined in the program, provided by industry
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> professionals. Thursday sessions will analyze the themes from the point of
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> view of ArtUpism, accompanied by artists and theoreticians.
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> *BUT WAIT, WHAT IS AN ARTUP?*
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>
>
> --------------------------------------------------
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> An ArtUp is a startup embedding artistic ideology into market logic.
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>
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> An ArtUp is the process of taking an artistic idea out of the museum,
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> finding the use-value of this idea while maintaining its artistic core, and
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> re-positioning it in the market as a product. An ArtUp follows the startup
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> model in that it is a company or project initiated by an artist in order to
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> seek, develop, and validate a highly-scalable business model based on an
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> artistic idea.
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> OKAY, SO WHO ARE WE LOOKING FOR?
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>
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> --------------------------------------------------------------
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> The ideal participants in the workshop are artists (working across
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> performance, new media, and conceptual art), non-artists, and critical
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> thinkers who work individually or in groups, in spaces between art, design,
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> programming.
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>    WHAT TYPE OF PROPOSALS ARE WE LOOKING FOR?
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>
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> ------------------------------------------------------------------------------------
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> Are you unsure whether your project is an artwork or a product? Are you
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> certain no company would want to develop it?
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>
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> Do you hear the question “but why is this art?” once too often?
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>
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> The ArtUp Escalator program is looking for artistic ideas that are and can
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> be implemented in bigger platforms than the art institution. Maybe your
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> idea can be a product! Maybe your work is best experienced as a service in
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> the market!
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>
>
> Inspiration can be found—but not limited to—projects and collectives like:
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> Google Will Eat Itself (Ubermorgen), MSHCF.xyz, The Yes Men, Peng
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> Collective, New Ealam, Dis Collective’s streaming platform, Shmoogle.world.
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>
>
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> WHAT WE ARE NOT:
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>
>
> --------------------------------
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> We do not teach artists how to better showcase their art, nor do we teach
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> grant proposal writing or digitization of existing portfolios. While all
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> these are very important tools for today’s artists, there are several other
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> programs and resources for these purposes.
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>
>
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> EXPECTED OUTCOME OF THE PROGRAM:
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>
>
> ---------------------------------------------------------------
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>
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> The goal of the program is to teach artists how to initiate their own
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> ArtUps, and to provide them with the set of tools necessary for such a
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> venture. Once our artists master those tools, they will analyze them
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> critically to examine how these standard market tools can be subverted and
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> manipulated at the service of the ArtUp. By the end of the program, every
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> project will receive the necessary tools to continue its path towards
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> unicorn glory, or opt for the artistic aura, subverting market culture
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> altogether.
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>
>
> https://www.wemakemoney.art FB @ArtUpEscalator ln ArtUp Escalator IG
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> artup_escalator
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>   DATES AND DETAILS:
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>
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> --------------------------------------
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>
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> Application period starts: July 27th
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>
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> Application ends: September 13th, 23:59 CEST
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>
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> The decision of the board will be communicated via email in Mid September A
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> Zoom Q&A session, for those who are interested in applying to the
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>
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> program, was held on 13.8.20, see the recording in this link
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>
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> Escalator start: Mid October (tba)
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>
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> Program duration: six weeks
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>
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> Weekly requirements: 2X3 hour online sessions. Home assignments. Working
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> language: English
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>
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> Participation fee for the program is 110 euros, to be transferred upon
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> admission to the program (special consideration will be given for
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> individual cases).
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>
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> You can find more about our mission and program in the following videos:
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> Wemakemoney.art: Exit Through The Appstore
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> Aleksandra Artamonovskaja (.art Domains) talks to Tsila Hassine, Yoav
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> Lifshitz and Gabriel S Moses (ArtUp Nation) about blurring the boundaries
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> between artistic action and market disruption
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>
>
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> ArtUp Escalator launch meetup (including a Q&A session)
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> For more details about us visit www.wemakemoney.art
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>
>
> For inquiries please contact yes at wemakemoney.art
>
>
>
> --
>
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