[spectre] MILK-project

[Ieva Auzina]

press release

M I L K
-in the framework of “Art + Comunication: TRANS-EUROPEAN CULTURAL 
MAPING” - VII International Festival for New Media Culture.

October 2 – 10, 2004 (open daily 12.00 – 19.00)
in the museum “Rumbini” in Limbazi district, Katvari parish in Latvia.

The project introduces to one of the countless movements of the 
international food trade, in this case milk, produced by Latvian 
farmers, made into cheese by a local factory with the help of an Italian 
expert, transported to the Netherlands, stored in a Dutch cheese 
warehouse to ripen and sold at the Utrecht market.
The map follows the milk from the udder of the cow to the plate of the 
consumer, by means of the people involved. They all were given a GPS 
device for a day: one of the days that they were somehow occupied with 
the movements of this dairy. The installation shows the actual 
GPS-tracks, the reactions of the participants on the tracks, and their 
personal relationship with the landscape involved.

MILK is locative art - mapping project, that explores visual and 
documenting possibilities of GPS technology. Since summer 2003 it has 
been developed as international collaboration project between Esther 
Polak, Ieva Auzina and RIXC – Riga Center for New Media Culture.
 From October 2 – 10, 2004 project MILK (multimedia installation) will 
be exhibited at the museum “Rumbini” in Latvian country side in the 
framework of “Art + Communication: TRANS-EUROPEAN CULTURAL  MAPING”- VII 
International Festival for New Media Culture“, organized by RIXC – Riga 
Center for New Media Culture.

MilkMachine2004
Special GPS-visualization software developed for Milk project by Marcus 
The, in collaboration with Esther Polak and Ieva Auzina. The aim of the 
visualization was to share GPS-information by showing as clearly as 
possible how, when and at what  speed the movements through the 
landscape had taken place. In the privacy of their own homes, we showed 
the paths to each of the participants, and are happy to be able to share 
them with you.

October, 3rd  - installation available in ENGLISH
October, 2nd  and October 4th - 10th – installation available in LATVIAN

In the fall of 2004 MILK installation will be exhibited in various 
contemporary art, media art and agriculture events in Netherlands – from 
November 5th, 2004 at Kasteel Groeneveld; in December, 2004 at AgroVak.
In spring of 2005 MILK will be part of “Making Things Public” project at 
ZKM in Germany.

Information and bus reservations Riga-Rumbini for October,3rd :
(+ 371) 9540818, ieva at rixc.lv, 6360377, marica at inbox.lv
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website of the project:
<http://www.milkproject.net> is still under development,
and by the end of this year will be available in 3 languages: latvian, 
dutch, english,
but basic information about the project is there already now!
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Supported by:
Mondrian Foundation, ECF, Digitale Pioniers, RIXC, Royal Netherlands 
Embassy, ZKM, KKF, LNV, Nederlands Ministerie van landbouw, natuur en 
voedselkwaliteit, Kasteel Groeneveld, AgroVak, EU Programm “Culture 
2000”,Stichting Beelddiktee, K.F.Heijn Foundation.