[spectre] MoMA New York DIY Augmented Reality exhibition / art invasion

[Sander Veenhof]

INVITATION

On Saturday October 9th, the physical space inside the MoMA NY building 
will host a virtual exhibition occupying all floors (including an 
additional virtual 7th floor) in parallel to the ongoing show. The show 
will not be visible to regular visitors of the MoMA, but those using a 
smartphone application called "Layar Augmented Reality browser" 
(available for free in the iPhone app store and Android market) will be 
able to see additional works on each of the floors, put there using a 
location-based augmented reality technique. The show will test case 
Augmented Reality art within an appropriate critical context: the 
bastion of contemporary art, MoMA.

So far, the MoMA is not involved in all this yet. But that's not a 
requirement anymore anno 2010, being independent by using AR. The 
experimental exhibition is part of the Conflux Festival, the annual New 
York festival dedicated to the psychogeography practice. The organizers 
of the event, augmented reality experimentalist Sander Veenhof from the 
Netherlands, and Mark Skwarek, new media artist from New York, aim to 
address a contemporary issue caused by the rapid rise of Augmented 
Reality usage. What is the impact of AR on our public and private 
spaces? Is the distinction between the two fading, or are we approaching 
the contrary situation with an ever increasing fragmentation of 
realities all to be perceived individually?

Being uninvited guest users of the MoMA space themselves, Veenhof and 
Skwarek do not claim all available exhibition space but instead they 
call out all 'AR artists' worldwide to place their virtual artworks 
within the walls of the MoMA too on the 9th of October. Location: 
lat/lng 40.761601, -73.977710. Since the exhibition happens in virtual 
space, there's no reason not to host and endless amount of parallel 
virtual exhibitions there on that date.

Location: MoMA, NY - floors 1 to 6 + virtual 7th floor + garden
Opening: 4PM October 9th 2010
Required: iPhone or Android device

Info about the exhibition: sndrv.nl/moma <http://sndrv.nl/moma>
More info about the context: confluxfestival.org 
<http://confluxfestival.org/>