[spectre] The day I asked Google "Pics or it didn't happen" | online exhibition @ Hoc/ Contemporary Art

[Guido Segni]

The day i asked Google
PICS OR IT DIDN'T HAPPEN

An ongoing online exhibition by Guido Segni
at Hoc/ Contemporary Art
Jul. 15 - Oct. 15

Website: http://pics.oritdidnthappen.com | www.hocgallery.com
Full documentation: http://pics.oritdidnthappen.com/document.php
The unboxing documentation: https://www.youtube.com/watch?v=fbXajeBnffk

Pics or it didn't happen is a colloquial expression used by internet users
to challenge their virtual interlocutor on a discussion forum or a social
network, when his arguments require photographic proof of what he's saying.

This project takes part from the recontextualization as both a search key
and a request to one of the biggest image-searching engine: Google Images.
This one is, as every Google product, a very sophisticaed software able to
investigate every dark corner of the Net to give users back the most
precise visual idea of what they were looking for. Everyday. Even in this
case, Google tries to satisfy our request for knowledge (as usual) with a
deep list still in progress (you can see this by yourself
http://goo.gl/onBNiN).

So, Google takes on the challenge (even without knowing), offering life
paths and experiences thrown in the net through their images, becoming
-unknowingly- an active partner in a very personal speculation about role
and nature of an image, especially in the Big Data era, an historical
tranche ruled by the conecpt of total brokerage.

The circular image

Therefore, project consists of organizing sort of a trip for that images
(captured with the search query Pics or it didn't happen in Google Images)
beyond here and beyond a screen. From the Internet to the real world and
viceversa, using exactly the ways the digital world puts at your
disposition: from a home-based printer to print-on-demand services to
photo/video devices.

The resulting material will be hosted online on the platform
http://pics.oritdidnthappen.com (powered by HOC/gallery) and will include a
sort of non-stop streaming of visual libraries with all sort of pictures
obtained that will be collected, modified, printed and then re-documented
once again.




--
Guido Segni
Imaginary artist

www.guidosegni.com
www.lesliensinvisibles.org
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