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              style="font-size: 8pt;"><span style="font-size: 8pt;"><span
                  style="font-family: arial,helvetica,sans-serif;">Cognitive
                  Architecture: From Biopolitics to NooPolitics</span></span></span></span></span></a></b>
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              style="font-family: arial,helvetica,sans-serif;">Book
              Launch and Presentation with the Authors at Pro qm, Berlin</span></span></span></span></div>
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              style="font-family: arial,helvetica,sans-serif;">Thursday
              24th March, 2011 -  08.30 pm<br>
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          <div><span style="font-size: 8pt;"><i><span style="font-size:
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                      style="font-size: 8pt;"><span style="font-size:
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                          Translation Below)</span></span></span></span></span></i><span
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            style="font-size: 8pt;"><i><span style="font-size: 8pt;"><span
                  style="font-size: 8pt;"><span style="font-size: 8pt;"><span
                      style="font-family: arial,helvetica,sans-serif;">Cognitive
                      Architecture: From Biopolitics to Noopolitics,</span></span></span></span></i>
            <span style="font-size: 8pt;"><span style="font-size: 8pt;"><span
                  style="font-size: 8pt;"><span style="font-family:
                    arial,helvetica,sans-serif;">co-edited by Deborah
                    Hauptmann and Warren Neidich, brings together
                    experts from a variety of fields to propose a new
                    theoretical ‘Becoming Brain’ model in which evolving
                    cultural conditions are coupled to the
                    potentialities of brain and mind. This volume
                    delineates the radical notion of how artists and
                    architects in conversation with the changing
                    discursive fields in which they are embedded,
                    inflected as they are by such notions as
                    post-colonialism, feminism, film/media theory and
                    racial politics, produce new cultural landscapes in
                    ways that change what it is that we pay attention
                    to, for instance, in the designed space of the
                    city.  This has implications for what, as
                    individuals and as a society, we can process and
                    will remember.</span></span></span></span></span></div>
        <div style="margin: 0.1pt 0in; font-size: 10pt;"><span
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                    style="font-family: arial,helvetica,sans-serif;"> </span></span></span></span></span></div>
        <div style="margin: 0.1pt 0in; font-size: 10pt;"><span
            style="font-size: 8pt;"><span style="font-size: 8pt;"><span
                style="font-size: 8pt;"><span style="font-size: 8pt;"><span
                    style="font-family: arial,helvetica,sans-serif;">In
                    the new economy, labor has taken on many of the
                    characteristics that formerly marked the experience
                    of politics. The term virtuosity is now used to
                    express the logics of this economy in which labor
                    finds its own fulfillment in and of itself without
                    the need to produce a finished product. Think here
                    of the difference between the brand creating
                    activities of a public relations firm and an
                    automobile factory. Cognitive architecture is at
                    odds with this reading and instead posits an
                    alternative approach that calls for a new form of
                    materialism, in which political action and labor
                    indeed produce effects through the sculpting of the
                    brain, meaning both its static components - neurons,
                    synaptic junctions and dendrites - as well as its
                    dynamic signatures. This then becomes the new site
                    of competition between the institutional domains of
                    power and the forces of resistance that art
                    embodies.  This brain-sculpting results in a
                    fundamental restructuring of the neurobiological
                    substrate has implications for the imagination and
                    affects the formation of the world picture as it
                    appears and is constituted, in the end, effecting
                    what Deleuze refers to as the history of the image
                    of thought or noology in which the normal stratified
                    arrangement that characterized the history of what
                    is possible to think and which  philosophy recounts 
                    is mashed up.</span></span></span></span></span></div>
        <div style="margin: 0.1pt 0in; font-size: 10pt;"><span
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                  </span></span></span></span></span></div>
        <div>
          <div><span style="font-size: 8pt;"><span style="font-size:
                8pt;"><span style="font-size: 8pt;"><span
                    style="font-size: 8pt;"><span style="font-family:
                      arial,helvetica,sans-serif;">Several contributors
                      to the volume will present excerpts and key
                      arguments from their chapters: Andreas
                      Angelidakis, Ina Blom, Felicity Callard, Deborah
                      Hauptmann, Daniel Margulies, Warren Neidich,
                      Elizabeth Sikiaridi, Frans Vogelaar.</span></span></span></span></span></div>
          <div><span style="font-size: 8pt;"><span style="font-size:
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                    style="font-size: 8pt;"><span style="font-family:
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                    </span></span></span></span></span></div>
          <div><span style="font-size: 8pt;"><span style="font-size:
                8pt;"><span style="font-size: 8pt;"><span
                    style="font-size: 8pt;"><span style="font-family:
                      arial,helvetica,sans-serif;">Contributors to the
                      publication include Deborah Hauptmann, Boris
                      Groys, Paolo Virno, Patricia Reed, Steven Quartz
                      &amp; Terrence Sejnowski, Scott Kelso, John
                      Rajchman, Ina Blom, Jordan Crandall, Andrej
                      Radman, Philippe Rahm, Maurizio Lazzarato,
                      Sven-Olov Wallenstein, Lisa Blackman &amp; Janet
                      Harbord, Markus Miessen, Felicity Callard &amp;
                      Daniel Margulies, Keller Easterling, Elie During,
                      Charles Wolfe, John Protevi, Patrick E. Healy,
                      Bruce Wexler, Suparna Choudhury &amp; Jan Slaby,
                      Lukas Ebensperger, Yann Moulier Boutang, Gabriel
                      Rockhill, Andreas Angelidakis, Elizabeth
                      Sikiaridi, Frans Vogelaar, Warren Neidich.</span></span></span></span></span></div>
          <div><span style="font-size: 8pt;"><span style="font-size:
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                    style="font-size: 8pt;"><span style="font-family:
                      arial,helvetica,sans-serif;">D. Hauptmann, W.
                      Neidich (Hg.)<br>
                    </span></span></span></span></span><b><a
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                href="http://t.ymlp164.net/meuadajsyanauqbyakaueuqb/click.php"
                target="_blank" style="color: rgb(0, 0, 204);"><span
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                      style="font-size: 8pt;"><span style="font-size:
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                          arial,helvetica,sans-serif;">Cognitive
                          Architecture. From Biopolitics to NooPolitics</span></span></span></span></span></a></b><span
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                      010 Publishers, 2011, 978 90 6450 725 0</span></span></span></span></span></div>
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          <div>
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                      style="font-family: arial,helvetica,sans-serif;">Donnerstag
                      24. März 2011 um 20:30 Uhr</span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
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                      style="font-family: arial,helvetica,sans-serif;"> </span></span></span></span></div>
            <div><a moz-do-not-send="true"
                href="http://t.ymlp164.net/mesapajsyafauqbyaaaueuqb/click.php"><b><span
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                          style="font-family:
                          arial,helvetica,sans-serif;">Cognitive
                          Architecture: From Biopolitics to NooPolitics</span></span></span></span></b></a></div>
            <div><b><span style="font-size: 8pt;"><span
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                      style="font-family: arial,helvetica,sans-serif;">Buchpräsentation
                      mit den Autoren</span></span></span></span></div>
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                    </span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
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                      style="font-family: arial,helvetica,sans-serif;">Der
                      Band</span></span> <i><span style="font-size:
                      8pt;"><span style="font-family:
                        arial,helvetica,sans-serif;">"Cognitive
                        Architecture: From Biopolitics to Noopolitics"</span></span></i><span
                    style="font-size: 8pt;"><span style="font-family:
                      arial,helvetica,sans-serif;">, gemeinsam
                      herausgegeben von Deborah Hauptmann und Warren
                      Neidich, vereinigt Experten aus einer Vielzahl
                      unterschiedlicher Bereiche, um ein neuartiges
                      theoretisches Modell des "Gehirn-Werdens"
                      vorzustellen, in dem in Entwicklung befindliche
                      kulturelle Bedingungen mit den Potentialitäten von
                      Gehirn und Geist zusammen kommen.  Diese
                      Textsammlung umreißt den radikalen Ansatz, bei dem
                      Künstler/innen und Architekt/innen im Austausch
                      mit den sich wandelnden Diskursfeldern, in denen
                      sie unter Oberbegriffen wie Postkolonialismus,
                      Feminismus, Film- und Medientheorie und
                      "Rassen"-Politik agieren, neue kulturelle
                      Landschaften erschließen – unter Veränderung all
                      jener Bereiche, denen unsere Aufmerksamkeit gilt,
                      so etwa dem Bereich des gestalteten städtischen
                      Raums. Dies hat Konsequenzen für unsere
                      individuelle und gesellschaftliche Verarbeitungs-
                      und Erinnerungsfähigkeit.</span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
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                      style="font-family: arial,helvetica,sans-serif;"> </span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
                  8pt;"><span style="font-size: 8pt;"><span
                      style="font-family: arial,helvetica,sans-serif;">In
                      der New Economy hat Arbeit zahlreiche
                      Charakteristika dessen übernommen, was zuvor für
                      die Erfahrung des Politischen kennzeichnend war.
                      Der Begriff der Virtuosität wird heute gebraucht,
                      um die Logik jener Ökonomie zu beschreiben, in der
                      Arbeit zum Selbstzweck gerät, ohne dass durch sie
                      ein fertiges Produkt entstehen müsste. Hier denke
                      man etwa an den Unterschied zwischen den
                      Branding-Aktivitäten einer PR-Firma und eines
                      Autoherstellers. Die kognitive  Architektur stellt
                      sich gegen eine solche Auslegung und trägt
                      stattdessen einen alternativen Ansatz vor, der
                      nach einer neuen Form des Materialismus verlangt,
                      bei dem politisches Handeln und Arbeit Wirkungen
                      tatsächlich durch ein Skulptieren des Gehirns
                      erzeugen, womit sowohl dessen statische
                      Bestandteile - Neuronen, synaptische Verbindungen
                      und Dendriten – als auch seine dynamische
                      Signaturen gemeint sind. Dies wird in der Folge zu
                      einem neuen Austragungsort von
                      Auseinandersetzungen zwischen den institutionellen
                      Machtbereichen und den widerständigen Kräften, für
                      die Kunst steht. Das Skulptieren des Gehirns, das
                      eine grundlegende Neustrukturierung des
                      neurobiologischen Substrats nach sich zieht, hat
                      Folgen für die Einbildungskraft und wirkt sich auf
                      die Formierung des Weltbilds nach Maßgabe seines
                      In-Erscheinung-Tretens und seiner Konstitution
                      aus. Letzten Endes beeinflusst es, was Deleuze als
                      Geschichte des Denkbildes oder als Noologie
                      bezeichnet hat, bei der sich die normalerweise
                      stratifizierte Anordnung, die charakteristisch für
                      die Geschichte der Denkmöglichkeiten war und die
                      von der Philosophie erzählt wird, vermischt.</span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
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                      style="font-family: arial,helvetica,sans-serif;"><br>
                    </span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
                  8pt;"><span style="font-size: 8pt;"><span
                      style="font-family: arial,helvetica,sans-serif;">Bei
                      der Buchpräsentation werden einige der
                      Beiträger/innen Auszüge und Kernargumentationen
                      aus ihren jeweiligen Kapiteln im Buch vorstellen:
                      Andreas Angelidakis, Ina Blom, Felicity Callard,
                      Deborah Hauptmann, Daniel Margulies, Warren
                      Neidich, Elizabeth Sikiaridi, Frans Vogelaar.</span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
                  8pt;"><span style="font-size: 8pt;"><span
                      style="font-family: arial,helvetica,sans-serif;"><br>
                    </span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
                  8pt;"><span style="font-size: 8pt;"><span
                      style="font-family: arial,helvetica,sans-serif;">Der
                      Band enthält Beiträge von Deborah Hauptmann, Boris
                      Groys, Paolo Virno, Patricia Reed, Steven Quartz
                      &amp; Terrence Sejnowski, Scott Kelso, John
                      Rajchman, Ina Blom, Jordan Crandall, Andrej
                      Radman, Philippe Rahm, Maurizio Lazzarato,
                      Sven-Olov Wallenstein, Lisa Blackman &amp; Janet
                      Harbord, Markus Miessen, Felicity Callard &amp;
                      Daniel Margulies, Keller Easterling, Elie During,
                      Charles Wolfe, John Protevi, Patrick E. Healy,
                      Bruce Wexler, Suparna Choudhury &amp; Jan Slaby,
                      Lukas Ebensperger, Yann Moulier Boutang, Gabriel
                      Rockhill, Andreas Angelidakis, Elizabeth
                      Sikiaridi, Frans Vogelaar und Warren Neidich.</span></span></span></span></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
                  8pt;"><span style="font-size: 8pt;"><span
                      style="font-family: arial,helvetica,sans-serif;">D.
                      Hauptmann, W. Neidich (Hg.)</span></span></span></span></div>
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                href="http://t.ymlp164.net/meuadajsyanauqbyakaueuqb/click.php"><b><span
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                          style="font-family:
                          arial,helvetica,sans-serif;">Cognitive
                          Architecture. From Biopolitics to NooPolitics</span></span></span></span></b></a></div>
            <div><span style="font-size: 8pt;"><span style="font-size:
                  8pt;"><span style="font-size: 8pt;"><span
                      style="font-family: arial,helvetica,sans-serif;">010
                      Publishers, 2011, ISBN 978 90 6450 725 0</span></span></span></span></div>
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