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V2_presents:<br>
<big><big><b>Blowup: <i>We Are All Crew</i></b></big></big><br>
<b>3,4,5, November 2011: three days of McLuhan activities in
Rotterdam</b><br>
<b><br>
To acknowledge the 100th anniversary of Marshall McLuhan’s birth,
V2_Institute<br>
for the Unstable Media presents three days of McLuhan activities
in Rotterdam.<br>
Join us for a weekend of telepresent artworks, film, lectures and
parties! "There<br>
are no passengers on Spaceship Earth. We are all crew." ‐ Marshall
McLuhan.</b><br>
<br>
Together with InterAccess (Toronto) V2_ presents a three‐day
exhibition <i>Strategic<br>
Arts Initiative 2.0</i>, a re‐installation of the seminal 1986
telepresence exhibition<br>
Strategic Arts Initiative (SAI). McLuhan’s writings informed and
influenced much of<br>
the work in the original exhibition.<br>
<br>
On Friday November 4 we host a festive premiere of <i>Them F*ckin’
Robots</i>, Ine<br>
Poppe and Sam Nemeth’s documentary on the legendary Canadian artist
Norman<br>
White. The makers spent five years making the film. They visited
White<br>
in his studio, a huge industrial water mill in Ontario. Footage of
the artist at work<br>
and conversations with him, art historians, and his ex‐students
alternate with rare<br>
historic images.<br>
<br>
On Saturday November 5 Dutch media theorist Arjen Mulder will give a
lecture<br>
entitled <i>Things We Love and Love to Hate About Marshall McLuhan</i>.
McLuhan's<br>
most widely quoted statement “the medium is the message” is a pun on
the<br>
information theory of cybernitician Claude E. Shannon of the 1940's.
Shannon was<br>
the first to come up with the classical scheme of communication,
according to<br>
which a message is sent through a medium to a receiver, losing and
gaining<br>
information in the process of transmission.<br>
<br>
<a class="moz-txt-link-freetext"
href="http://www.v2.nl/events/blowup%3Fwe%3Fare%3Fall%3Fcrew">http://www.v2.nl/events/blowup‐we‐are‐all‐crew</a><br>
<b><br>
Program information</b><br>
<br>
Admission € 5,‐ pass for events on all three days. Free entrance for
students (college<br>
card). All events take place at V2_, Eendrachtsstraat 10, Rotterdam.<br>
<br>
Blowup: We Are All Crew is part of McLuhan in Europe 2011, a
year‐long celebration<br>
of Marshall McLuhan's impact and legacy on European art and media
culture during<br>
the centenary of his birth. <a class="moz-txt-link-freetext"
href="http://mcluhan2011.eu">http://mcluhan2011.eu</a>. The
exhibition in Toronto is part<br>
of the Dew Line Festival. The Strategic Arts Initiative 2.0
exhibition is supported by<br>
the Canada Council for the Arts.<br>
<br>
<b>Thursday November 3</b><br>
20:00 ‐ 23:00: Opening of Strategic Arts Initiative (SAI) 2.0
exhibition, five telematic<br>
artworks connected live with InterAccess in Toronto, Canada.
Featuring artworks<br>
by Doug Back, Laura Kikauka and Carl, David Rokeby, Graham Smith and
Norman<br>
White. Welcoming remarks and short talks by the artists at 20:30.<br>
<br>
<b>Friday November 4</b><br>
20:00: World premiere screening of Them F*ckin' Robots, a
documentary on the life<br>
and work of electronic art legend, and participant in the Strategic
Arts Initiative<br>
2.0 exhibition, Norman White. Directed by Ine Poppe and Sam Nemeth.<br>
14:00 ‐ 23:00: SAI 2.0 exhibition open and connected live to
InterAccess, Toronto.<br>
<br>
<b>Saturday November 5</b><br>
14:00 ‐ 20:00: SAI 2.0 exhibition open and connected live to
InterAccess, Toronto.<br>
20:00 ‐ Keynote lecture by Arjen Mulder: Things We Love and Love To
Hate About<br>
Marshall McLuhan (and cybernetics) .<br>
21:00: Response to the lecture and commentary on the SAI 2.0
exhibition<br>
by Derrick de Kerckhove .<br>
21:30 ‐ 00:00: SAI 2.0 exhibition open and connected live to
InterAccess, Toronto.<br>
Closing party with custom cocktail begins at 22:00.<br>
<br>
<b>Contact: </b><br>
V2_Institute for the Unstable Media<br>
Joris van Ballegooijen<br>
+31(0)10 2067272<br>
<a class="moz-txt-link-abbreviated" href="mailto:joris@v2.nl">joris@v2.nl</a><br>
<br>
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