<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=iso-8859-1"><meta name=Generator content="Microsoft Word 12 (filtered medium)"><style><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0cm;
mso-margin-bottom-alt:auto;
margin-left:0cm;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
span.EstiloCorreioElectrnico18
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:70.85pt 3.0cm 70.85pt 3.0cm;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=PT link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>Hi Husk,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>Seems to be a cool project, cool hardware, congrats. I do think that there’s a different approach here, and a different concept/definition of augmented reality. In project paperclip, t</span><span lang=EN-US style='font-family:"Calibri","sans-serif";color:black'>he experience is unique each time it is activated as the app’s algorithm utilizes real-time processing of variables from the visitors location, such as: the viewers voice, the time of day, the level of noise that exists in the room, the movement and localization of the user, amongst others. <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Calibri","sans-serif";color:black'>In this exhibit It’s not about audio captured from the location of the photograh, each photograph has an original soundtrack, that interacts directly with the user.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Calibri","sans-serif";color:black'>Besides us, there’s Tate experimented with augmented audio, but they are all different in concept. I don’t consider tate’s to be a true augmented experience, since it only triggers new content, doesn’t really augment anything, except the amount of information you have about a piece of art.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-family:"Calibri","sans-serif";color:black'>Cool to hear your feedback,<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:black'>Thanks,<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:black'>Nuno<br><br></span><span style='font-size:9.0pt;font-family:"Calibri","sans-serif";color:black'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>De:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Husk 00 [mailto:husk00@gmail.com] <br><b>Enviada:</b> terça-feira, 20 de Março de 2012 11:56<br><b>Para:</b> Nuno Serrão | urbanistas; spectre@mikrolisten.de<br><b>Assunto:</b> Re: [spectre] Photography exhibit with real-time processed reactive soundscapes using iPhone<o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>2012/3/20 Nuno Serrão | urbanistas <<a href="mailto:nunoserrao@urbanistasdigitais.pt">nunoserrao@urbanistasdigitais.pt</a>><o:p></o:p></p><div><blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0cm 0cm 0cm 6.0pt;margin-left:4.8pt;margin-right:0cm'><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:12.0pt'><span lang=EN-US>Project Paperclip is the first photographic exhibit to use real-time processed reactive soundscapes.<span style='color:#1F497D'> B</span>y including the auditory canal, it tries to transport visitors to a state that gives them a different interpretation of of the 16 photographs.</span><o:p></o:p></p></div></div></blockquote><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Hi, congrats for your interesting project.<o:p></o:p></p></div><div><p class=MsoNormal>What is subject's exposition? <o:p></o:p></p></div><div><p class=MsoNormal>Not to be arrogant, but this is not " the first photographic exhibit to use real-time processed reactive soundscapes"<o:p></o:p></p></div><div><p class=MsoNormal>I exposed a realtime augmented photographic exibition about Palestine in 2010, during Piksel festival in Bergen. And I'm quite sure to be not the first one to use this concept work.<o:p></o:p></p></div><div><p class=MsoNormal>In my case I used just free software and DIY hardware. No (app) Store needed.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><a href="http://estereotips.net/palestina-frag/">http://estereotips.net/palestina-frag/</a><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>cheers<o:p></o:p></p></div><div><p class=MsoNormal>husk<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal> <o:p></o:p></p></div><blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0cm 0cm 0cm 6.0pt;margin-left:4.8pt;margin-right:0cm'><div><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span lang=EN-US>The experience is unique each time it is activated as the app’s algorithm utilizes real-time processing of variables from the visitors location, such as: the time of day, the level of noise that exists in the room, your voice, the movement and localization of the user, amongst many others.<br><br>What is being said:<span style='color:#1F497D'><br></span>“It is subtly disconcerting, an ominous prediction of the artificial realities we build with the help of smartphone apps and the Internet.” <i>ReadWriteWeb</i><span style='color:#1F497D'><br>“</span>The photos are surreal, especially with the pairing of soundtracks.” <i>Mashable<span style='color:#1F497D'><br></span></i>"Uma experiência única." <i>Vogue Portugal</i></span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span lang=EN-US>“There’s still people using the technology in innovative ways.” <i>TheCreatorsProject</i></span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span lang=EN-US>“Photography exhibit in Portugal is using augmented reality and QR codes to enrich the viewer experience, demonstrating applications for the technology in the fine arts”. <i>PSFK</i></span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span lang=EN-US>“With the use of an iPhone app, photographer Nuno Serrão has created an all encompassing experience for anyone who wants to view his photography the way it was intended.” <i>TheNextWeb</i></span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span lang=EN-US>“ (…) the concept of an app containing a portion of the exhibit itself is completely new and fascinating.” </span><i>Appadvice</i><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>“Project Paperclip, do português Nuno Serrão, é a primeira exposição fotográfica a nível mundial a utilizar Augmented Reality (realidade aumentada).” <i><span lang=EN-US>Público<br></span></i><span lang=EN-US>“Trippin’ – the art masters of yesteryears might also wish they had such technology at their disposal.” <i>Ubbergizmo</i></span><o:p></o:p></p><p><span lang=EN-US style='color:#1F497D'> </span><o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;margin-bottom:12.0pt'><span lang=EN-US>Video of the opening (does not reflect the reactive soundscapes): <a href="http://www.youtube.com/watch?v=RtdmOHXrG8E" target="_blank">http://www.youtube.com/watch?v=RtdmOHXrG8E</a><span style='color:#1F497D'><br></span><br>The concept of Augmented Reality, utilizes a digital interface to permit the creation of a bridge between our universe and the digital universe, creating a mixed ambience in real time where the differentiation between these two realities is reduced. In this exhibition, this is brought about by using an iPhone, headsets and an application that is available on the Apple app store.<br><br>To make full use of this exhibition, visitors that have an iPhone 3 or above need to download Project Paperclip application, at the AppStore. Equipped with a headphones (the better the quality, the more immersive the simulation will be), switch on the App and follow instructions to activate the soundscapes.<br><br>You can find more information and test the concept at:<span style='color:#1F497D'> </span><a href="http://www.discloseprojectpaperclip.com" target="_blank">www.discloseprojectpaperclip.com</a> </span><o:p></o:p></p></div></div><p class=MsoNormal style='margin-bottom:12.0pt'><br>______________________________________________<br>SPECTRE list for media culture in Deep Europe<br>Info, archive and help:<br><a href="https://post.in-mind.de/cgi-bin/mailman/listinfo/spectre" target="_blank">https://post.in-mind.de/cgi-bin/mailman/listinfo/spectre</a><o:p></o:p></p></blockquote></div><p class=MsoNormal><br><br clear=all><o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>-- <br>"l'importante nella vita é avere pregiudizi a priori su tutto" <o:p></o:p></p><div><p class=MsoNormal>Jean-Paul-Sartre<o:p></o:p></p><div><p class=MsoNormal><br><a href="http://www.estereotips.net" target="_blank">www.estereotips.net</a><o:p></o:p></p></div></div><p class=MsoNormal><o:p> </o:p></p></div></body></html>