[rohrpost] [ I-A-M ~ A-A-A ] 100X100=900 (100 VIDEOARTISTS TO TELL A CENTURY)

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INSTITUT FÜR ALLES MÖGLICHE
ABTEILUNG FÜR ALLES ANDERE

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07.07.2013 – 100X100=900 (100 VIDEOARTISTS TO TELL A CENTURY)
SCREENING: 12 – 20 PM
ACKERSTRASSE 18, BERLIN MITTE



TO CELEBRATE 50 YEARS OF VIDEOART, CONVENTIONALLY RECURRENT ON 2013, MAGMART | VIDEO UNDER VOLCANO ORGANIZE THE VIDEOARTISTIC PROJECT 100X100=900 (100 VIDEOARTISTS TO TELL A CENTURY).

THE CORE OF THE PROJECT EMBEDS THE IDEA THAT, IN ORDER FOR HUMANITY TO PROGRESS, IT IS NECESSARY TO IDENTIFY WHAT ELEMENTS OF THE PAST NEEDS TO BE ARCHIVED, ONCE AND FOR ALL. THE 20TH CENTURY IS CHARACTERISED BY THE UBIQUITOUS PRESENCE OF MOVING IMAGES (CINEMA, TELEVISION, WEB). IN THE ATTEMPT OF PROPOSING AN OVERALL NARRATION OF THE LAST CENTURY, EACH OF THE ONE HUNDRED ARTISTS WILL INTERPRET A DIFFERENT YEAR.

VIDEOART IS INTIMATELY CLOSE TO THE CONTEMPORARY LANGUAGES AND TO THEIR GRAMMARS AND SYNTAXES, PROBABLY AS NEVER BEFORE IN ART. FURTHERMORE, THE PROGRESSIVE SWITCHOVER TO DIGITAL MEDIA, OCCURRING IN ANY FORM OF EXPRESSION THROUGH IMAGES, HAS BEEN REDUCING THE SEPARATION FROM OTHER USAGES OF THE DIGITAL TECHNOLOGIES. IN THIS PERSPECTIVE, THE TOOLS OF VIDEOART MAY BE DEFINED AS THE MOST SUITABLE ONES FOR THE ARTISTIC COMMUNICATION BETWEEN THE TWO MILLENNIA. VIDEOART HAS THE GREATEST POTENTIAL IN INFLUENCING CURRENT FORMS OF COMMUNICATION.

THE PRESENT APPROACH TO A COLLECTIVE AND VISIONARY NARRATION OF THE CENTURY, THROUGH AN ARTISTIC AND PLURAL OUTLOOK, AIMS AT STIMULATING THE PUBLIC DISCOURSE ABOUT THE FORTHCOMING ROOTS OF OUR PRESENT. THE ARTISTIC FREEDOM GRANTED TO THE ARTISTS, WHOSE ONLY BOND WILL BE TO INTERPRET A SPECIFIC YEAR OF THE CENTURY, IS LIKELY GOING TO CHANGE OUR VIEW OF THAT PAST.

100X100=900 IS ALSO A CALL FOR ARTISTS TO EXPERIMENT THEIR OWN PRODUCTION WITHIN A COLLECTIVE CONTEXT: ALTOGETHER, THE ARTWORKS WILL CONSTITUTE A META-LAYER OF INTERPRETATION, BOTH INCLUDING AND OVERCOMING THAT OF EACH ONE. THE ARTISTS’ AWARENESS OF THIS META-LAYER WILL LIKELY INFLUENCE THE CREATIVE PROCESS, ALTHOUGH IN UNPREDICTABLE WAYS. IT IS THE FIRST TIME, IN VIDEOART, THAT SUCH A PROJECT IS ATTEMPTED. IT IS AN EXPERIMENT ITSELF.

MORE: WWW.9HUNDRED.ORG
MOREMORE: http://www.i-a-m.tk/coming-soon.html



WELCOME!



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