[spectre] (no subject)
Timothy Druckrey
druckrey@interport.net
Sun, 9 Sep 2001 13:40:15 -0400
Spectreologists:
Apropos the comments of Sally on Ars, I thought that that I might post the=
short response (below) that was requested by a reporter from Lib=E9ration.=
Sadly, I could not make it to Linz since the semester started here, but I=
logged into the steam that was jumpy and had both english and german sound=
running simultaneously. It made for an interesting attempt to decode the=
cross-over. As the camera panned, I caught sight of pixelated colleagues=
and was surprised that in what I heard there was always little, if any,=
time for what seemed to be necessary interventions. I wonder if this=
spilled into the lobby of Brucknerhaus...
The question from Lib=E9ration is interestingly phrased:
>>Do you think that the thema and programming of this year are more=
satisfying or do you think like other critics, that it is the end of what=
made this festival so interesting for years.<<
There is little doubt that the "Takeover" of creativity by a kind of=
avant-corporatism is a distinct problem for the media arts and the hope=
that Ars Electronica would confront this issue a good sign for a much=
needed debate. Since the expanding field is increasingly driven by the=
imperatives of software (social and system), it is clearly time for a=
serious consideration of both the normative strategies of corporate=
innovation and of the reflexive strategies used by a generation of artists=
willing to undo the logic of engineering as faux aesthetics, to expose the=
appropriation of art as a rapacious strategy of global marketing, to defeat=
the insipid self-identification of research, marketing, science,=
technology, software development as some kind of artistic enterprise, and=
to constitute communities unimagined by the profit engineers of the market.=
Countering the presumptions of incorporation would necessitate an=
oppositional strategy that accounts for resistance and for a serious=
rethinking of art in global culture. And while Ars Electronica has the=
resources and credibility to accomplish this, it seems to have fallen into=
the complacent view that the 'takeover' has already occurred, that the=
media arts are in a defensive position, that the 'momentum' has been=
adopted by business or entertainment, or that institutionalization=
(corporate or artistic) is depriving a dynamic alternative media art scene=
from maintaining its autonomy. Rather than breaking the logic of this by=
organizing an event that decisively situates a generation who understand=
that the 'takeover' is a two-way street, Ars itself is set into the=
defensive position even while a broad range of artists working in and with=
media are persuasively engaged in activities that continue to demonstrate=
that serious art can be made without capitulation to the death-knell of inc=
orporation.
Tim