[spectre] Re: <nettime> Greenpeace launches greenmyapple campaign

[Heiko Recktenwald]

Well,

Geert Lovink wrote:
> (after e-waste campaigns such as http://www.e-waste.ch/ this greenpeace 
> initiative, targetted at apple, seems to be the next level, focussed on 
> the production, and no longer on the recycling economy and the 
> management of the waste side of computer use. geert)
>
> http://www.greenmyapple.org
>
> We love Apple. Apple knows more about "clean" design than anybody, 
> right? 

No. The "clean" design is some sort of fashism, look at the details.

Myfirstapple, it is for kids and idiots.

H.

> So why do Macs, iPods, iBooks and the rest of their product 
> range contain hazardous substances that other companies have agreed to 
> abandon? A cutting edge company shouldn't be cutting lives short by 
> exposing children in China and India to dangerous chemicals. That's why 
> we Apple fans need to demand a new, cool product: a greener Apple.
>
> We're Greenpeace, and we want a fresh green Apple.
>
> Right now, poison Apples full of chemicals (like toxic flame 
> retardants, and polyvinyl chloride) are being sold worldwide. When 
> they're tossed, they usually end up at the fingertips of children in 
> China, India and other developing-world countries. They dismantle them 
> for parts, and are exposed to a dangerous toxic cocktail that threatens 
> their health and the environment.
>
> You can't recycle toxic waste
>
> If Apple doesn't drop the toxics from its products, it doesn't matter 
> how good a recycling program they have. Because toxics make recycling 
> more hazardous. And eventually, the toxic chemicals will be released. 
> Dropping toxics makes reuse and recycling of products simplier, safer 
> and cheaper.
>
> Recycling - Apple finally came around to a limited recycling program in 
> the US, but they can do better. We want them to offer a comprehensive 
> take-back and recycling program worldwide. Not just in the US or where 
> Apple is legally compelled to.
>
> It's time for Apple to use clean ingredients in all of its products, 
> and to provide a free take-back program to reuse and recycle its 
> products wherever they are sold. That means: Remove the worst toxic 
> chemicals from all their products and production lines. Offer and 
> promote free "take-back" for all their products everywhere they are 
> sold.
>
> We're not asking for just "good enough." We want Apple to do that 
> "amaze us" thing that Steve does at MacWorld: go beyond the minimum and 
> make Apple a green leader.
>
> Go on, be a tiger
>
> It's not about bruising Apple's image, Apple should be an environmental 
> leader. We want Apple to be at the forefront of green technology, and 
> to clearly show other companies how to do it the right way. But YOU 
> have to tell Apple to go green to the core -- they listen to their 
> customers, not to Greenpeace.
>
> Innovative or Conventional?
>
> Of course Apple isn't the only company that needs to change its ways. 
> But in a recent Greenpeace scorecard, Apple ranked lower than HP, Dell, 
> Nokia, and Sony. For an industry innovator, Apple is falling off the 
> cart while the leaders of the industry are speeding ahead.
>
> Apple is lagging behind both Dell and HP, who have both promised to 
> start removing toxic chemicals from their products. And HP and Dell 
> both have much better global "take back" programs than Apple.
>
> Start a revolution on your desktop
>
> Enough talk - let's get going. Ready to take a bite of Green Apple? 
> Join thousands of other cool Green Apple activists and take action 
> today.
>
> Still got questions? Check out the questions about the campaign and 
> iPoison + iWaste for more details about the campaign and Apple's 
> environmental record.
>
> If you want to get involved, visit the iBuzz page: 
> http://www.greenmyapple.org/buzz
>
>
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