[spectre] Re: <nettime> Greenpeace launches greenmyapple campaign

[Josephine Bosma]

By coincidence I am looking into this today, and I stumbled onto this:

http://www.roughlydrafted.com/RD/Home/E83D58B3-10E0-4A9C-8847- 
BCE665EE235C.html

You should also check out the comments to this criticism.


best



J
*


On Jan 27, 2007, at 11:29 AM, Heiko Recktenwald wrote:

> Well,
>
> Geert Lovink wrote:
>> (after e-waste campaigns such as http://www.e-waste.ch/ this  
>> greenpeace initiative, targetted at apple, seems to be the next  
>> level, focussed on the production, and no longer on the recycling  
>> economy and the management of the waste side of computer use. geert)
>>
>> http://www.greenmyapple.org
>>
>> We love Apple. Apple knows more about "clean" design than anybody,  
>> right?
>
> No. The "clean" design is some sort of fashism, look at the details.
>
> Myfirstapple, it is for kids and idiots.
>
> H.
>
>> So why do Macs, iPods, iBooks and the rest of their product range  
>> contain hazardous substances that other companies have agreed to  
>> abandon? A cutting edge company shouldn't be cutting lives short  
>> by exposing children in China and India to dangerous chemicals.  
>> That's why we Apple fans need to demand a new, cool product: a  
>> greener Apple.
>>
>> We're Greenpeace, and we want a fresh green Apple.
>>
>> Right now, poison Apples full of chemicals (like toxic flame  
>> retardants, and polyvinyl chloride) are being sold worldwide. When  
>> they're tossed, they usually end up at the fingertips of children  
>> in China, India and other developing-world countries. They  
>> dismantle them for parts, and are exposed to a dangerous toxic  
>> cocktail that threatens their health and the environment.
>>
>> You can't recycle toxic waste
>>
>> If Apple doesn't drop the toxics from its products, it doesn't  
>> matter how good a recycling program they have. Because toxics make  
>> recycling more hazardous. And eventually, the toxic chemicals will  
>> be released. Dropping toxics makes reuse and recycling of products  
>> simplier, safer and cheaper.
>>
>> Recycling - Apple finally came around to a limited recycling  
>> program in the US, but they can do better. We want them to offer a  
>> comprehensive take-back and recycling program worldwide. Not just  
>> in the US or where Apple is legally compelled to.
>>
>> It's time for Apple to use clean ingredients in all of its  
>> products, and to provide a free take-back program to reuse and  
>> recycle its products wherever they are sold. That means: Remove  
>> the worst toxic chemicals from all their products and production  
>> lines. Offer and promote free "take-back" for all their products  
>> everywhere they are sold.
>>
>> We're not asking for just "good enough." We want Apple to do that  
>> "amaze us" thing that Steve does at MacWorld: go beyond the  
>> minimum and make Apple a green leader.
>>
>> Go on, be a tiger
>>
>> It's not about bruising Apple's image, Apple should be an  
>> environmental leader. We want Apple to be at the forefront of  
>> green technology, and to clearly show other companies how to do it  
>> the right way. But YOU have to tell Apple to go green to the core  
>> -- they listen to their customers, not to Greenpeace.
>>
>> Innovative or Conventional?
>>
>> Of course Apple isn't the only company that needs to change its  
>> ways. But in a recent Greenpeace scorecard, Apple ranked lower  
>> than HP, Dell, Nokia, and Sony. For an industry innovator, Apple  
>> is falling off the cart while the leaders of the industry are  
>> speeding ahead.
>>
>> Apple is lagging behind both Dell and HP, who have both promised  
>> to start removing toxic chemicals from their products. And HP and  
>> Dell both have much better global "take back" programs than Apple.
>>
>> Start a revolution on your desktop
>>
>> Enough talk - let's get going. Ready to take a bite of Green  
>> Apple? Join thousands of other cool Green Apple activists and take  
>> action today.
>>
>> Still got questions? Check out the questions about the campaign  
>> and iPoison + iWaste for more details about the campaign and  
>> Apple's environmental record.
>>
>> If you want to get involved, visit the iBuzz page: http:// 
>> www.greenmyapple.org/buzz
>>
>>
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>>
>>
>
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