[spectre] Spiritual tourism - enhancing the experience -- Emerald publishes new study on the management of cultural sites

[Anasua Mukherjee Das]

Spiritual tourism – enhancing the experience

Emerald publishes new study on the management of cultural sites

United Kingdom, December 2010 – India has long been considered a spiritual
and cultural destination, attracting millions of visitors from around the
world to its many ancient monuments and sites.   One of the most important
pilgrimage centers in India, the Tirupathi temple, attracts one of the
largest number of tourists in India everyday and millions of Rupees are
offered to the deity on a yearly basis.  With such numbers, can those
visitors seeking spiritual enlightenment be assured of such an experience?

A recently published special issue of Worldwide Hospitality and Tourism
Themes takes a practical look at the management of these spiritual places,
and asks how the visitor's cultural and spiritual experience can be
improved.  Edited by Dr Vinnie Jauhari of the Institute for International
Management and Technology, this special issue focuses on some of the very
prominent places of spiritual and cultural interest in India.

Other sites chosen for study are the Buddhist tourism circuit, the Golden
Temple at Amritsar, the Vaishno Devi shrine in the state of Jammu and
Kashmir, and two famous temples, the Deli-Lotus and ISKON temples, "India
has a very rich culture and history which spans for more than 3500 years.
This is evident from the richness of ancient monuments and sites of cultural
interest.  A birthplace of four religions, there is a lot of history
attached to various cities in India", explains Dr Jauhari.  "There are very
interesting threads running across each of these destinations.  In this
issue, there are lots of suggestions for the policy makers, civic
authorities as well as the management boards of these places".

Available from the 1 December 2010,  the journal is offering free access to
this issue until the 31st January 2011.  To access, visit
http://www.emeraldinsight.com

Username: tourism
Password: Hospitality11
Validity: until the 31st January 2011

"How can the visitor experience be enhanced for spiritual and cultural
tourism in India" is the latest issue (Vol. 2 issue 5) of the Worldwide
Hospitality and Tourism Themes journal, which provides thematic reviews of
the major challenges facing the tourism and hospitality industry today.  For
more information, visit www.emeraldinsight.com/whatt.htm

Worldwide Hospitality and Tourism Themes is published by Emerald Group
Publishing Limited, a leading independent publisher of global research with
impact in business, society, public policy and education.  It is available
as part of an online subscription to the Emerald Tourism and Hospitality
Subject Collection. For more information, please email collections[at]
emeraldinsight.com.

About Emerald www.emeraldinsight.com
Established in 1967, Emerald Group Publishing Limited is the world's leading
publisher of management research. In total, Emerald publishes over 700
titles, comprising 200 journals, over 300 books and more than 200 book
series as well as an extensive range of online products and services.
Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a
partner of the Committee on Publication Ethics (COPE) and also works with
Portico and the LOCKSS initiative for digital archive preservation.

Emerald Management Plus is the largest, most comprehensive collection of
peer reviewed management journals and online support for students, managers
and researchers. With "Research you can use" as a publishing philosophy, the
collection provides scholarly research that is both rigorous and relevant,
with practical implications for professionals outside the academic world.
For busy managers in corporate, federal and public organizations, Emerald
Management First is an award-winning online knowledge and information
resource.

Contact
Ms. Anasua Mukherjee Das
Emerald Group Publishing Limited
Delhi, India
Email: adas[at]emeraldinsight.com
http://www.emeraldinsight.com/about/news/story.htm?id=2914
http://www.emeraldinsight.com/whatt.htm
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